Category: Marketing
-
Product Information Management (PIM) for Retail: A Complete Guide
==SummaryIn the ever-evolving business of retail, it is critical for businesses to regularly update and have accurate information about their products regardless of whether they’re conducting business-to-business, wholesale, or e-commerce. PIM systems are becoming valuable tools that enable retailers to address issues linked to product data, showcase standard experiences to customers, and respond to changed…
-
What is B2B Marketing?
==SummaryB2B marketing involves strategies used by wholesalers to promote products or services to other businesses rather than individual consumers. These efforts focus on building trust and reliability to attract potential business clients through methods like content marketing, SEO, and targeted digital techniques. Effective B2B marketing strategies include using social media, case studies, and email marketing…
-
Boost B2B Customer Engagement with These Strategies
==TableOfContentsUnderstanding the Importance of B2B Customer Engagement Laying the Groundwork for Effective Engagement Strategies to Boost B2B Customer Engagement Utilising Technology for B2B Customer Engagement Measuring the Success of Your B2B Engagement StrategiesTableOfContents== ==SummaryCustomer engagement is widely recognised as a strategic approach to business success in a B2B marketing environment. The essence of a good…
-
B2B vs B2C Content Marketing: Key Differences and Strategies
==SummaryContent marketing is one of the most effective ways business operations seek to reach out to the intended target consumers and increase their market share. But depending on the type of market; B2B (business-to-business) and B2C (business-to-consumer), the approach taken to content marketing differs a lot. It is important to grasp these distinctions to create…
-
Spreading Ecommerce Love: Maximizing Sales on Valentine’s Day
==TableOfContentsValentine’s Day eCommerce Trends and Opportunities Romanticizing Your Online Store for Valentine’s Day Strategic Marketing Tactics for Valentine’s Day Special Promotions and Offers to Attract Valentine’s ShoppersTableOfContents== As Valentine’s Day approaches, the air is filled with romance and anticipation, but for B2B businesses, it’s also a golden opportunity to maximise sales and spread the love…
-
What is Product Information Management (PIM)?
As ‘doing business’ evolves into a sophisticated activity for organisations, where automation, business information, and smart technologies blend and combine at every stage, mastering the fundamentals of business has become critical. And one of the ongoing challenges for businesses in areas such as manufacturing, retail, and eCommerce in terms of properly running operations, carrying out…